The story behind Velvet Oven Co. in Jabodetabek

Since 2014

Our Story

"A commitment to the slow art of baking, where every crumb tells a story of patience and premium ingredients."

Our Signature Specialties

Where craftsmanship meets cravings.

  • Artisan Breads

    The soul of Velvet. From crusty sourdough to pillowy brioche, our loaves are fermented slowly to develop a deep, rustic flavor that takes you back to basics.

  • Gourmet Cookies

    The perfect balance of a golden crunch and a gooey center. We use single-origin chocolate and browned butter to elevate the humble cookie into a luxury experience.

  • Delicate Pastries

    Laminated to perfection. Experience the shatter-crisp layers of our butter croissants and seasonal danishes, handcrafted daily by our master pastry chefs.

  • Designer Cakes

    The centerpiece of your celebrations. Whether it’s a velvety sponge or a rich ganache, our cakes are as visually stunning as they are delicious.

Velvet Oven Co. bakery making croissant

The Ritual

From Oven to Table

  1. Choose Your Craving

    Browse our daily lineup of breads, cakes, cookies, and pastries—or share your vision with us. Custom creations are where our passion shines brightest.

  2. Place Your Order

    Order online for pickup, schedule a doorstep delivery, or simply walk into our shop. We’ll confirm your details and lock in a time that fits your day.

  3. Baked to Perfection

    Your selection goes into our ovens at the exact right moment. We time every batch so your treats leave our counter at their most aromatic, tender, and flavorful.

  4. Unwrap & Savor

    Bring it home. Share it. Watch someone’s eyes close on that first bite. That’s the Velvet|Oven Co. promise—crafted with care, delivered with joy, remembered with every crumb.

Amélie Oven, founder of Velvetoven
Master Boulangère
The Visionary

Amélie Oven

"Bread is more than sustenance; it is a shared memory of fire, grain, and warmth."

I started Velvet|Oven Co. because I believed that bread had lost its soul in the age of industrial efficiency. I wanted to return to the atelier model—a space where sensory experience is the ultimate metric of quality.

Our bakery isn't just about the product; it's about the rhythm of the work and the community that gathers around the cooling racks every morning.

Thank you for being part of our story.

Velvet|Oven Co, Founder
Map showing Velvet Oven Co. bakery location in Bogor, West Java
Bogor - West Java, ID